Juanma By El Cuco reinterprets an elegant woman, combining classical and modern, individual feminine touches and aristocratic refinement. The brand rescues influences from the past with a strong purpose for the future, through the use of sustainability, post-modernity, futurism, ethnicity and images of sophistication related to volumes, folds, asymmetry all with extreme attention to detail.
The fundamentals of brand’s work are pattern, fabrics and prints used, because the designs are based on the volume created from feminine forms.
Since 2007 Juanma Granero, creative director, has presented his collections in different fashion environments in Spain, such as: the Ego de Pasarela Cibeles and the 080 Barcelona Fashion. During all this time, 12 collections have been hung up in online and physical stores.