Juanma Granero ( Barcelona, 1978 ) is the designer of the firm Juanma by el Cuco.
He began his artistic career in the world of illustration and he approached fashion through the applied arts. The need to create garments led him to study fashion design, supplementing with studies in industrial patterning.
The bases of his work are the use and reflection of a free and independent spirit. He reinterprets an elegant woman, combining classical and modern, individual feminine touches and aristocratic refinement. He rescues influences from the past with a strong purpose for the future, through the use of post- modernity, futurism, ethnicity and images of sophistication related to volumes, folds, asymmetry all with extreme attention to detail.
Music and photography are two of his hobbies and those aesthetic inspirations are reflected in all his collections.
In addition, as a designer, he has collaborated with other brands such as Torras and Escorpion, creating capsule collections.
Juanma Granero also works as teacher of fashion design & pattern making. He has made outfits for important fashion and trend magazines. He has been the Art Director for other brands’ fashion shows in several editions of 080 Barcelona Fashion.